Storytelling With Your Staff

Have you ever heard of synergy?

Synergy is the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

When it comes to your marketing that involves Facebook ads, social media...but it also involves that people who are apart of your organization. Nowadays consumers don't only care about the product or service, they also get invested in your back story and the people behind the brand.

Story telling is a main connection point and reliability creates loyalty and trust. Having your staff excited about your marketing will help them feel encouraged to get involved and participate in the projects that you put together.

If you're trying to relate to people just extend the hand. Every member or your staff is a piece of the puzzle that your online audience can feel invested in. Many large companies hire models and influencers that match their brand, it's more economical for growing businesses to make influencers "in house" using familiar faces in their office/company that your audience will come into contact with in real life.

Real people with real stories connecting to real customers. Pathos is still a key marketing ingredient. When you watch modern day commercials grocery stores are showing happy families at dinner, medication companies are emphasizing the lifestyle you could have.

Don't overlook what storytelling can do. Every department has to have synergy and connect itself to the public image of where they work.